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The island Fyre Festival organizers used to lure festival-goers to the Caribbean is on sale for nearly $12 million - check it out

Paige Leskin   

The island Fyre Festival organizers used to lure festival-goers to the Caribbean is on sale for nearly $12 million - check it out
Tech1 min read

fyre festival promo

Netflix

A scene from the Fyre Festival promo video.

  • Fyre Festival was a music festival planned for the Bahams in 2017 that dissolved into chaos and turned into a nightmare scenario for hundreds of attendees.
  • The event's promotional video, showing a picturesque island with models and yachts, was used to attract attendees into buying tickets costing up to $12,000.
  • The place where the promo video was filmed is an island in the Bahamas called Saddleback Cay, and it's now up for sale for $11.8 million. 
  • Take a look at photos of the up-for-sale Saddleback Cay, Fyre Festival's intended location, and where the failed event ended up taking place instead.
  • Visit Business Insider's homepage for more stories.

Fyre Festival was supposed to be an exclusive music festival in 2017 featuring tons of influencers and partying on sandy beaches, before it descended into chaos and became a catch-all term for failed events.

Much of the hype going into the festival stemmed from the insane promotional blitz the organizers embarked on, getting hundreds of powerful influencers and personalities to post about Fyre Festival. The campaign was accompanied by a two-minute teaser video to announce the festival, showing beautiful models, yacht parties, and bright blue waters - it seemed like all of it could be yours if you attended Fyre Festival.

Now, that island is for sale. Although it's not where the famed Fyre Festival ultimately happened, it's where organizers Billy McFarland and rapper Ja Rule first envisioned for the festival to take place, and where the promo video was filmed.

The private island, called Saddleback Cay, can be yours for $11.8 million.

Take a look at some photos of the island Fyre Festival organizers first set their sights on, and how it compares with the location they ended up settling on - and the event that ultimately didn't happen.

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