The internet loves Lush's new Valentine's Day ads featuring same-sex couples

Lush has released two new ads which feature same-sex couples for the first time in the cosmetic company's history. 

The company, which is known for its vegan products and firm stance against animal testing, tweeted two new images for Valentine's Day which have now been retweeted more than 4,000 times and liked by more than 10,000 people collectively. 

The first image shows a male couple alongside the caption: "Our Valentines' Day goodies are even better when you've got someone to share them with."

The second image of a female couple was posted to coincide with the Women's March happening around the world on Saturday, with the message: "To everyone marching today, time for some well-deserved bubbles!"

 The reaction online was overwhelmingly positive with Twitter users lauding the company's new campaign, which does not include a straight couple, according to Pink News. 

"The fact that this is even an issue anymore is what's disgusting. Love is love," wrote one user, while another said "I love the fact that they support different sex couples."

The British cosmetics brand has been a longtime advocate of LGBTQ rights. In 2015, it launched the GayIsOk campaign in the wake of the US Supreme Court ruling on gay marriage. The initiative raised more than £270,000 for LGBTQ charities around the world.