You may have noticed that
But with some hits there are usually misses, and it is safe to say that the "GIF-ing Out" ads are the latter. This one features a couple coming home from a successful holiday shopping spree at Kmart. Their celebration is on loop, which reminds their neighbors of a GIF file:
The commercials are aimed at the Internet community, but it does not seem to be enjoying them (to put it lightly):
Worst & most annoying commercial I've seen in my life.. "Giffing" #kmart @Kmart please cut it out already. #poormarketing
- Kyle A Richards (@krich30thirties) November 29, 2013
Don't watch much tv but just happen to catch the @Kmart 'giffing out' commercial. Makes me want to hurl my tv & my lunch. Please. Stop. It.
- grace haynes (@graceNC4) November 27, 2013
I HATE THE STUPID KMART "GIFFING OUT" COMMERCIALS GIFS ARE SILENT STOP ITS ANNOYING AND DUMB
- Drew ? ? ? (@offoceanave) November 26, 2013
the "giffing out" kmart commercial makes me beyond uncomfortable
- shan (@SHANNONiganzz) November 27, 2013
For the record, the GIF pronunciation debate supposedly ended back in March, when the file type's creator said it should be pronounced like the peanut butter brand "Jiff."
This guy even liked Kmart's concept but found the "giff" (hard 'G') part annoying:
Love @Kmart's"gifing out" commercial.. but can people PLEASE learn the correct way to pronounce "Gif" http://t.co/q11RD5sGto
- Justin (@justindmorris) November 26, 2013
It's also worth noting that GIF files don't have sound, but Kmart's ads have given them audio anyway.
Kmart gave the Chicago agency