The hype around 'Star Wars: The Last Jedi' is kicking into high gear - here's what Disney just announced

On Friday, September 1st, Disney will hold "Force Friday II," the official kickoff for the wave of "The Last Jedi" merchandise and marketing that will carry us through the holiday season. The original "Force Friday," held for 2015's "The Force Awakens," was just one day; this second go-around will last from September 1st to the 3rd.

First off, Disney is doing some very nifty things with augmented reality - the technology for combining digital imagery with the real world - to bring the "Star Wars" universe to life all over the world. 

Second, prepare for a deluge of new "Star Wars" action figures, droids, drones, and other goodies. That includes a $199 augmented reality headset, developed by Disney and Lenovo, that serves as an amazing example of what Apple thinks could be the next big thing in computing. 

But enough talk. You want to hear more about "Star Wars." Here we go.