Noto has been with Goldman for more than a decade, with a two-year carveout serving as CFO of the NFL. He was once ranked Wall Street's No. 1 Internet analyst.
At hedge fund Coatue, which also has investments in FlipBoard and Hoteltonight, he will serve as senior managing director.
Coatue launched a $300 million in early 2013 for high-growth, pre-IPO startups. BI's Alyson Shontell profiled Coatue this winter after the Silicon Valley fund invested $50 million in Snapchat.