Mobile phones are the most widely spread electronic devices on the planet. According to The International Telecommunication Union, in August 2012 there were about 7 billion mobile phones. This number exceeds the number of PCs by about 3.8 times. Here are a few trends in the industry:
- The growth of mobile data traffic worldwide
- Mobile advertising and marketing
- Location-based services (LBS)
- Applications
- Virtual wallets
- Mobile coupons and barcodes
Here are the top stats you should know:
- Nearly all Generation Y consumers owned a mobile phone of some kind and 72 percent owned smartphones.
- Over three-quarters of Americans age 43 and under now use a smartphone.
- 53 percent of American consumers use their smartphones to access search engines at least once a day.
- Globally, 80 percent of consumers have used computers to access the Web within the previous seven days. Sixty percent used their mobile devices to do so.
- The smartphone market is now larger than the PC market. Smartphones outsold PCs in the fourth quarter of 2010 101 million to 92 million.
- Smartphones and tablet computers will increase
mobile Web traffic by 26 times during the next four years. - 86 percent of mobile Internet users use their mobile device while watching TV, with 37 percent of those browsing the Internet for non-related TV material.
- The number of smartphone users worldwide is predicted to exceed 1 billion by 2014.
- 25 percent of U.S. mobile Web users only access the Web from their mobile phones.
Despite unstable economies in many countries, the mobile phone market remains one of the most promising in the telecommunications sector. Read >>
The Future Of Making Money In Mobile (Bill Gross and Business Insider)
IdeaLab and UberMedia founder Bill Gross gave a presentation at Business Insider's IGNITION Mobile conference last week on the monetary possibilities upcoming in mobile, calling it A Perfect Storm Of Opportunity. He shows how the rise of mobile computing opens a huge opportunity for companies looking to monetize. Click here or on SlideShare for the full presentation. Read >>
Mobile Sales Enablement For The Enterprise (Mutual Mobile)
Mobile is reinventing how companies go to market. At a time when buyers have never been better informed, or more thorough in their pursuit, mobile is providing new methods to differentiate one's company from the competition, and deliver exactly what the buyer needs. Some 70 percent of sales organizations using tablets are already realizing a positive return on their investment. Learn how this shift can drive revenue growth, differentiate the buying experience, and solve some major productivity problems for Sales Executives, Marketing, and Sales Operations. Read >>
Mobile Advertising Biggest Growth Opportunity For Marin Software (Seeking Alpha)
Last week,
Two-Year Contracts Be damned: T-Mobile Launches Flexible Pricing (TNW)
Following rumors that
iPhone Security Flaws Undermine Trust In Apple's Mobile Payment Ambitions (Forbes)
If your iPhone is your iWallet and these kinds of vulnerabilities (like the lock screen security flaw) pop up with the regularity that they have so far for
Apple Snags Indoor GPS Startup (WSJ)
Apple has acquired indoor
Tips For Gamifying Your App (CodeName One)
Mobile apps are in fierce competition these days. There are over one million apps available in the different marketplaces. We know what Gamification is, let's define it in the context of a mobile app. The idea here is to get the user in the engagement loop.
- Create engagement opportunities for the user
- Encouraging your users to invest time through achievements
- Guide users about the value they can receive
- Getting rid of clutter via smart unlocking
- Reward your key users
The more iterations of this loop, the better the app engagement will be. Read >>
How The Mobile Web Is Changing Everything (piJnz)
43 Americans convert to a smartphone every minute. This infographic highlights some of the ways that the mobile Web is rapidly changing the way consumers interact with the Web. Read >>