The founder is an Ayn Rand fan and the company takes its values from Atlas Shrugged.

Late in 2011, the company began printing the phrase "Who is John Galt?" on its shopping bags. Galt, of course, is the star of Rand's "objectivist" novel, "Atlas Shrugged," which argues that the naked pursuit of self-interest should be society's highest ambition. Founder Chip Wilson read the book when he was 18.