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The family sedan is dead

Dec 4, 2015, 03:48 IST

Ford

One of the great things about online journalism is that you can write about a lot of topics, all the time.

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However, if you do write about a lot of topics, all the time, you can sometimes forget when you did the writing.

Case in point: Bloomberg's Keith Naughton reported on Thursday that Toyota thinks the sales-leading days of the family car may be numbered:

Which prompted me immediately to proclaim to our Transportation Reporter, Ben Zhang - who works across from me in our New York newsroom - that my recently expressed theory about the death of the family car had now been vindicated at the highest levels of Toyota's US executive ladder.

Except that I hadn't sounded the death knell for the family car, done in by the SUV, in 2014 or 2015, as I thought.

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I said the family car was a goner in 2009:

There's new wrinkle these days, now that the auto market has recovered from the darkest moments of the financial crisis and young people can buy cars again.

They aren't buying cars.

They're buying SUVs.

And as it turns out, Toyota now thinks that this major shift could spell the end of one of its all-time best-selling vehicles: the Camry.

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Which, as it turns out, I liked ... and I correctly remembered that I liked it earlier this year!

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