Startup electric automaker
That's not surprising: On top of insufficient funding and production delays, Coda made a really ugly car.
That's unusual for electric vehicles created by startups. Tesla Motors based its first car, the Roadster, on the beautiful Lotus Elise, and designed a striking sedan, the Model S, as a follow-up.
Fisker Automotive was founded by Henrik Fisker, who was known for designing amazing
Recently launched Detroit Electric promises to build the SP:01, another beauty, also based on the Lotus Elise.
Coda took a different approach: Instead of building a car from scratch, it reengineered an existing model, the Chinese Hafei Saibao, to run on electricity. The chassis of the Hafei Saibao is based on the late 1990s version of the Mitsubishi Lancer, a fine but totally unremarkable car.
The result, as Jim Motavalli at Plugincars writes, was "a witheringly expensive battery car that looked like a 1988 Toyota Corolla."
For all their faults, Tesla (slow growth), Fisker (near total collapse), and Detroit Electric (young and unproven) all made or make cars that are exciting-looking, as a new, potentially planet-saving technology should be.
They gave people a reason to buy their products despite shortcomings.
Coda had bigger problems than the look of its car. But a sedan based on a decade old car that was uninspired to begin with, is a poor way to start an auto revolution.
As a refresher, here's the electric competition.
The Tesla Roadster:
![tesla roadster](http://static1.businessinsider.com/image/51815b1d69bedd9a65000005-1500-1136/6d3_57361.jpg)
Telsa Motors
The Telsa Model S:
![tesla model s red](http://static4.businessinsider.com/image/50cb94b4ecad04e45a000004-960-640/model-s-red-palosverde_960x640.jpg)
Tesla Motors
The Fisker Karma:
![2012 fisker Karma](http://static2.businessinsider.com/image/514219b8eab8eae861000023-1280-853/fisker_745_1_1.jpg)
Fisker Automotive
The Fisker Atlantic:
![fisker Atlantic Design Prototype](http://static4.businessinsider.com/image/514219bfeab8ead86100001f-1280-808/fisker_848_1_1.jpg)
Fisker Automotive
The Detroit Electric SP:01:
![detroit electric](http://static3.businessinsider.com/image/515d60b3ecad04d058000009-700-393/f110f483c10aae9dac16703173127deb.jpeg)
Detroit Electric/Reuters