Dennison Bertram
50-year-old silver-haired, tattooed Italian Gianluca Vacchi has over 11 million Instagram followers and is an aspiring actor.
50-year-old multimillionaire entrepreneur Gianluca Vacchi is not your average Instagram star - he's certainly done things his own way.
Having retired from a career in business, the silver-haired, tattooed Italian took social media by a storm last year when a video he posted of himself dancing on holiday with his partner at the time went viral.
He has since gained a huge Instagram following - over 11 million - with whom he shares his outrageously lavish lifestyle aboard private jets, yachts, and fast cars, all the while dressed in brightly-coloured suits and designer shoes.
His ostentatious #gvlifestyle certainly divides opinion - to some he's an aspiration, to others a show off. But one thing's for sure - a scroll through his Insta feed is hugely entertaining.
Business Insider spoke to Vacchi after he'd just touched down in Italy to wish his mother a Merry Christmas.
Despite his penchant for the finer things in life, he's surprising philosophical about the world of so-called "influencers," and doesn't appear to take himself too seriously. He also told us that he now has his sights set on acting.
Scroll down for a sneak peek inside the extravagant world of Gianluca Vacchi.