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The best way to do an Apple event like this is to watch Twitter during it. Naturally, the #AppleLive hashtag was trending with hundreds of tweets, some of them really funny. It's like having a comedy act in one ear while Apple CEO Tim Cook talks in the other.
Here are some of the best tweets that made us chuckle or nod:
On the new MacBook, which comes in a Gold version:
On all the ways that Apple VP of marketing Phil Schiller was talking up wireless connectivity on the new MacBook:On Schiller's looooong discussion of the new "terraced" custom-shaped battery for the MacBook, plus his fashion choices:On how people were feeling about the new MacBook: On how people were feeling about all the rest of the new products:
On Tim Cook's prolific use of superlatives to describe all the new Apple products:
On the kinds of pictures people will REALLY draw on the Apple Watch (warning: linked pic is NSFW): On how Apple one-ups itself every year:On Tim Cook's lackluster on-stage interview with supermodel Christy Turlington Burns, who used the Apple Watch to train to run marathons.On Turlington-Burns running a race with the Watch: On the $10,000 price tag for the gold Apple Watch.