The Do Not Track Online Act Was Reintroduced In Congress [The Brief]

Good morning, AdLand. Here's what you need to know today:

Senator Jay Rockefeller re-introduced a Do Not Track Online Act to Congress. The act would enable consumers to turn off any tracking measures online that companies use, and advertisers would have to obey. Although advertisers say that they have been self-regulating, Rockefeller criticized advertisers for vowing to ignore Internet Explorer 10's default Do Not Track settings. (Advertisers say they ignored it since the DNT setting was imposed by Microsoft and not the users' choice.)

Take an inside look at the social media response lab of A&E's "Duck Dynasty" on Ad Age.

Omnicom is planning to "humanize technology" at SXSW.

The UK Government has a very problematic procurement system for ad agencies.

Patrick Keane is the new president of native ad network Sharethrough. He was previously at both CBS and Google.

Goodby Silverstein & Partners named Kalle Hellzen its new chief digital officer. Hellzen was previously a partner, creative director and director on Acne Productions in LA. He will replace Mike Geiger, who joined JWT NY last year.

After working there since 2000, Peter Gardiner left his role as chief media officer and partner of Deutsch NY. He's going to pursue the media and tech space as an entrepreneur.

Previously on Business Insider Advertising:

• Facebook Finally Acquired Microsoft Atlas To Take On Google
• 13 Beautiful But Creepy Cinemagraph GIFs From Nicole Kidman's 'Stoker'
• A Video Conference Company Put Up A Billboard Just For Marissa Mayer
• Eric Lefkofsky, Groupon's New Interim Co-CEO, Has Some Cozy Deals With His Own Vendors
• The Haunting Face Of The Anti-Smoking Movement Has Died
• Nominate Influential Instagrammers Advertisers Are Dying To Work With
• The Weather Channel Dumps Water On Commuters In Obnoxious Marketing Stunt