The Broncos are placing high-performance Sony cameras all over the field. Fans in the luxury suite can then put on a pair of Sony SmartEyeglass (aka smart glasses). And then, using some pretty amazing new technology created by a startup called CrowdOptic, as they glance around the field, CrowdOptic will figure out what they are looking at, according to a person familiar with the project.
But here's the really cool part: As the fan looks around, CrowdOptic triangulates the fan's view with the other cameras' views. Every time they intersect, the fan can broadcast to a monitor in the suite stuff going on in the field from those other angles.
Fans can use this tech to "look around" walls or see angles that are typically obstructed from their vantage point.
Denver Broncos
You can simply turn to the monitor to watch the play from another spot in the stadium.
But say you aren't watching the ball. You want to see the expression on the rival quarterback's face when the Broncos score and his back is to you. If another camera can see his face, so can you.
This system gives you as close to god-like omnipresence on the field as you can get.
Plus, the glasses will give fans real-time data about all the players as they look at them. It will let them upload and share these personalized views of the game. It also lets the Broncos analyze crowd behavior and get feedback on the things events that drew people's attention.
The Broncos quietly tested this tech during the January 24, 2016, AFC Championship Game. Someone wearing smart glasses on the sidelines caught this touching moment of DeMarcus Ware giving his kids a pregame hug on the sidelines.