The #DeleteFacebook movement has reached a fever pitch, as former Facebook insiders turn on the company

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Facebook CEO Mark Zuckerberg

• In the midst of a growing scandal, #DeleteFacebook continues trending on Twitter.
• On Tuesday night, former Facebook executive and WhatsApp co-founder Brian Acton added fuel to the already roaring fire. "It is time. #deletefacebook" he wrote.
• Acton's tweet is the latest example of a growing pushback against Facebook, the largest social network in the world.

Pushback against the world's largest social network, Facebook, is growing. 

A hashtag - #DeleteFacebook - is trending. Lawmakers are investigating the company. Major execs like CEO Mark Zuckerberg and COO Sheryl Sandberg are pulling all-nighters trying to get ahead of the controversy. And, like the hashtag suggests, people are deleting their Facebook accounts.

And on Tuesday night, former Facebook executive and WhatsApp co-founder Brian Acton even jumped in: "It is time. #deletefacebook," he wrote on Twitter.

The controversy at the heart of Facebook's current situation is part of the bigger, ongoing story regarding Facebook's role in the 2016 US presidential election. The latest news, revealed late last week, comes from a whistleblower who used to work for a company named Cambridge Analytica - the company harvested the data of over 50 million Facebook users, then used that data to help the Trump campaign target advertisements.

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Former Cambridge Analytica employee Christopher Wylie is the whistleblower at the heart of Facebook's current controversy.

Facebook was aware of the cache of Facebook user data that Cambridge Analytica had, and asked the company to delete it. Facebook never followed up or confirmed the deletion of the data, and even allowed Cambridge Analytica to continue operating on Facebook until last week.

And thus, Facebook users are walking away from Facebook.

Celebrities are even getting in on it - Jim Carrey tweeted out a drawing he made of Zuckerberg this morning, which featured a quote from a much younger Zuckerberg bragging about Facebook.

He added "#regulatefacebook" to the image:

Zuckerberg is expected to make a public statement on Wednesday. But with Acton's tweet, it may be too little/too late, as the controversy is impacting even those most loyal to Facebook.