The Dallas Cowboys added an 11,000-square-foot esports facility to their massive headquarters
- Complexity Gaming just opened its new 11,000 square foot headquarters, The GameStop Performance Center.
- The GSPC is at The Star, the Dallas Cowboys' 91-acre campus in Frisco, Texas. Cowboys owner Jerry Jones and investor John Goff acquired Complexity in 2017.
- The new headquarters will be open to the public and Complexity's players will have access to the Cowboys' state-of-the-art facilities.
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Complexity Gaming, one of the oldest esports organizations in the country, recently opened its new headquarters at The Star, the Dallas Cowboys' 91-acre campus in Frisco, Texas. Complexity's headquarters, formally named the GameStop Performance Center, spans 11,000 square feet and is open to the public.
Complexity was first founded in 2003 by CEO Jason Lake; Cowboys owner Jerry Jones and investor John Goff acquired the team in 2017.
"Given our organization's deep history, we are excited to continue this journey with an unprecedented facility that will drastically improve the lives of our players and provide a permanent home at The Star in Frisco for our fans old and new," Lake said in a statement.
Designed by ICRAVE, the GameStop Performance Center will be open to the public while serving as a day-to-day headquarters for Complexity's players, coaches, and management. While multiple sports ownership groups have also invested in esports teams, few franchises have invested in building their own facilities for esports.
Complexity's esports team members will be able to train within the same facilities as the Dallas Cowboys players and enjoy professionally prepared meals together at the Training Table inside The Star's Ford Center, and train at state-of-the-art facilities like Cowboys Fit, the NFL team's 60,000 square foot gym. Fans will also be able to see the team practice and compete in-person.
Here's what's special about Complexity's new headquarters at The Star.