REUTERS/Shannon Stapleton
The wheels of an indoor bicycle are seen spinning at a SoulCycle class at their Union Square location in New York April 13, 2011.
Many cycling studios are vying to capture people who are interested in indoor cycling.
These other studios may not be as cultish or have as many studios, but they certainly have other bells and whistles - or none at all, which for some, can be equally enticing. Many are also on ClassPass, which allow people to dip their toes in cycling, without spending a fortune.