Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
The career rise of Susan Wojcicki, who rented her garage to Google's founders in 1998 and is now the CEO of YouTube
The career rise of Susan Wojcicki, who rented her garage to Google's founders in 1998 and is now the CEO of YouTube
Nick BastoneDec 31, 2018, 00:03 IST
Getty
Advertisement
In 1998, Susan Wojcicki rented her Menlo Park, California, garage to Sergey Brin and Larry Page for $1,700 per month.
The next year, she would join Google as its 16th employee.
Below is a glimpse at the life of Susan Wojcicki and her rise at Google, from an early employee to YouTube's chief exec.
Most landlords only hope their renters pay on time, keep a tidy space, and don't disturb the neighbors.
But for Susan Wojcicki, her renters ended up offering up a bit more: the chance to become employee number 16 at a young search engine startup called Google.
Of course, it's taken more than this incredible circumstance for Wojcicki to rise the ranks at Google. From expanding the company's ad business to convincing founders Larry Page and Sergey Brin to purchase an up-and-coming video sharing service called YouTube, Wojcicki has played a vital role in Google becoming one of the world's most valuable companies.
Here's a glimpse at the life of Susan Wojcicki and her rise at Google, from employee number 16 to YouTube's chief exec:
Wojcicki's mother, Esther Wojcicki, has taught journalism at Palo Alto High School for more than two decades, where she's mentored notable students like Steve Jobs' daughter, Lisa Brennan-Jobs, and actor James Franco.
Wojcicki attended Harvard University for her undergrad, where she studied history and literature. Years later, she said an introductory computer science course she took her senior year "changed how I think about everything."
Wojcicki also received a master's degree in economics from UC Santa Cruz and an MBA from UCLA Anderson School of Management.
Upon completing her MBA in 1998, Wojcicki moved back to the Bay Area, where she bought a 2,000-square-foot house in Menlo Park for $600,000. To help pay her mortgage, she rented out her garage to two Stanford Ph.D. students — Larry Page and Sergey Brin — who were working on their new search engine company called Google.
Wojcicki charged Page and Brin $1,700 per month to rent out the garage space.
One of her early marketing projects was to liven up the Google logo for holidays and special events. Today, Google Doodles appear daily and are beloved by users.
In 2003, Wojcicki came up with an idea that drastically increased Google's advertising potential: She suggested that Google's ad offering not only be available within search but also on websites and blogs across the Internet. The product became known as AdSense.
By 2006, Wojcicki was running Google Videos. But another free video-sharing website, YouTube, was generating buzz at the time and attracting millions of users.
So she "worked up some spreadsheets" to justify the purchase with Page and Brin. Ultimately, she convinced the Google cofounders to buy YouTube for $1.65 billion.
In October 2010, Wojcicki was promoted from vice president to senior vice president overseeing ad products. At the time, there were only eight SVPs at Google.
In her first year as YouTube CEO, Wojcicki went on maternity leave for the birth of her fifth child. The chief exec wrote an op-ed in the Wall Street Journal at the time, advocating that the US become a leader in maternity leave benefits. "Support for motherhood shouldn't be a matter of luck; it should be a matter of course," she wrote.
Wojcicki was four months pregnant when she joined Google in 1999 and became the company's first employee to go on maternity leave.
It "was a bit of a leap," she told Glamour in a 2014 interview, describing her decision to join the 15-person startup while pregnant. "But sometimes you have to do the right thing for you right now."
Over the years, Wojcicki has been an outspoken proponent for closing the gender gap in the tech industry. "Tech is an incredible force that will change our world in ways we can't anticipate. If that force is only 20 to 30% women, that is a problem," Wojcicki told Forbes in a 2018 interview.
In 2017, she wrote a piece in Vanity Fair entitled, "How to Break Up the Silicon Valley Boy's Club."
Later that year, Wojcicki wrote an op-ed for Fortune where she described having to explain to her daughter that there are no biological reasons why fewer women are in tech.
Under Wojcicki's leadership, YouTube has grown to 1.8 billion monthly users — just shy of Facebook's 2 billion user mark. It has also become the most popular social network among teenagers.
