Business Insider believes in companies that not only achieve great financial success, but that create lasting value for their shareholders, employees, consumers, and society.
With this in mind, we compiled a list of companies, large and small, that embodies this commitment to a bigger picture of leadership and innovation. These companies transcend the boundaries of capitalism and generate creative worth that challenges the idea of traditional business success.
Here is the complete list of the inaugural class of the Business Insider 100: The Creators, sorted alphabetically by company:
23andMe: Anne Wojcicki (No. 41)
A-Grade Investments and Thorn: Ashton Kutcher (No. 71)
Aerie: Jennifer Foyle (No. 30)
Aetna: Mark Bertolini (No. 57)
Airbnb: Nathan Blecharczyk, Brian Chesky, and Joe Gebbia (No. 37)
Alibaba: Jack Ma (No. 33)
Amazon: Jeff Bezos (No. 20)
Apple: Tim Cook (No. 29)
Arup Engineering: Gregory Hodkinton, Tristram Carfrae and David Whittleton (No. 84)
Baidu: Robin Li (No. 82)
Berkshire Hathaway: Warren Buffet (No. 18)
Bill & Melinda Gates Foundation: Bill and Melinda Gates (No. 5)
Biobots: Danny Cabrera and Ricky Solorzano (No. 65)
BlackRock: Larry Fink (No. 23)
Bloomberg LP: Michael Bloomberg (No. 42)
Bridge International Academies: Shannon May and Jay Kimmelman (No. 22)
Buzzfeed: Jonah Peretti (No. 96)
Clif Bar: Gary Erickson and Kit Crawford (No. 24)
Codecademy: Zach Sims and Ryan Bubinksi (No. 77)
The Container Store: Kip Tindell (No. 32)
d.Light: Ned Tozun and Sam Goldman (No. 88)
Disney and Pixar Animation Studios: John Lasseter and team (No. 36)
Dajiang Innovation Technology (DJI): Frank Wang (No. 97)
Duolingo: Luis Von Ahn and Severin Hacker (No. 50)
EbonyLife TV: Mosunmola "Mo" Abudu (No. 56)
Ellen Digital Network: Ellen Degeneres (No. 64)
Epic Systems: Judy Faulkner (No. 26)
ESRI: Jack and Laura Dangermond (No. 45)
Etsy: Chad Dickerson and team (No. 62)
Everlane: Michael Preysman (No. 95)
Facebook: Mark Zuckerberg (No. 1)
Facebook: Sheryl Sandberg (No. 63)
Fair Oak Farms: Mike and Sue McCloskey (No. 39)
Fast Retailing: Tadashi Yanai (No. 93)
FitBit: James Park (No. 89)
Foundation Medicine: Alexis Borisy and Michael Pellini (No. 38)
Gensler: Andy Cohen and Diane Hoskins (No. 25)
Gilead: John Martin (No. 44)
General Motors: Mary Barra (No. 53)
GoldieBlox: Debbie Sterling (No. 59)
Google: Larry Page and Sergey Brin (No. 6)
Google DeepMind: Demis Hassabis and Mustafa Suleyman (No. 70)
Hollwich Kushner and Architizer: Marc Kushner and Matthias Hollwich (No. 54)
The Honest Company: Jessica Alba (No. 99)
Human Longetivity Inc.: Craig Venter (No. 91)
IBM Watson: IBM Watson team (No. 48)
IEX Group: Brad Katsuyama (No. 92)
IKEA: Peter Agnefjäll (No. 34)
Illumina: Jay Flatley (No. 35)
IndiGo: Rahul Bhatia (No. 40)
Intidex: Amancio Ortega (No. 72)
Jolt Athletics: Ben Harvatine and Jonathan Lin (No. 94)
Khan Academy: Salman Khan (No. 8)
Kickstarter: Yancey Stricker (No. 21)
Lego Group: Jørgen Vig Knudstorp (No. 79)
LinkedIn and Greylock Partners: Reid Hoffman (No. 78)
M-Kopa: Jesse Moore (No. 27)
Microsoft: Satya Nadella (No. 52)
MOBY Group: Saad Mohseni (No. 43)
Modern Meadow: Andras Forgacs (No. 100)
Momofuku Group: David Chang (No. 68)
Netflix: Reed Hastings (No. 28)
New Belgium Brewing Company: Kim Jordan (No. 12)
Novozymes: Peder Holk Nielsen (No. 13)
Oculus VR: Palmer Luckey and Brendan Iribe (No. 83)
Opower: Alex Laskey and Daniel Yates (No. 19)
Panera Bread: Ron Shaich (No. 60)
Patagonia: Rose Marcario (No. 17)
Revolution Foods: Kristin Richmond and Kirsten Tobey (No. 16)
S'well: Sarah Kauss (No. 49)
Salesforce: Marc Benioff (No. 4)
Sanivation: Andrew Foote and Emily Woods (No. 55)
Serum Institute of India: Cyrus Poonawalla (No. 14)
Slack: Stewart Butterfield (No. 85)
Snapchat: Evan Spiegel and Bobby Murphy (No. 80)
Social Capital: Chamath Palihapitiya (No. 58)
SoFi: Mike Cagney (No. 81)
Spanx: Sara Blakely (No. 61)
Sphero: Ian Bernstein and Adam Wilson (No. 74)
Spotify: Danny Ek and Martin Lorentzon (No. 86)
Starbucks: Howard Schultz (No. 2)
Stine Seed: Harry Stine (No. 66)
Stratasys: David Reis (No. 98)
Tencent Holdings: Ma Huateng (No. 76)
Tesla and Space X: Elon Musk (No. 7)
Toms: Blake Mycoskie (No. 11)
Tory Burch: Tory Burch (No. 87)
Tudor Investment Corporation, The Robin Hood Foundation, and Just Capital: Paul Tudor Jones (No. 9)
Uber: Travis Kalanick and Garrett Camp (No. 69)
Udemy: Eren Bali and Dennis Yang (No. 73)
Under Armour: Kevin Plank (No. 67)
Unilever: Paul Polman (No. 10)
Union Square Hospitality Group: Danny Meyer (No. 46)
Virgin Group: Richard Branson (No. 31)
Vodafone: Michael Joseph (No. 3)
Volvo: Håkan Samuelsson (No. 75)
Warby Parker: Neil Blumenthal and David Gilboa (No. 15)
Whole Foods: John Mackey and Walter Robb (No. 51)
Xiaomi: Lei Jun (No. 47)
Zocdoc: Oliver Kharraz (No. 90)