Abercrombie has transformed many times over the years.
It went from an outdoor gear shop in the late 19th century to a retailer known for oversexed, borderline-softcore pornographic ads. It was later maligned, and it looks like it's headed towards tame basics.
Abercrombie has been working to repair its reputation.
Here's the retailer's crazy journey.
What's next for the wildly polarizing brand?
Meredith Lepore and Michael Thrasher contributed to this story.