The bizarre history of Abercrombie & Fitch - and how the retailer is transforming yet again
Jan 12, 2016, 22:21 IST
Abercrombie has transformed many times over the years.
Advertisement
It went from an outdoor gear shop in the late 19th century to a retailer known for oversexed, borderline-softcore pornographic ads. It was later maligned, and it looks like it's headed towards tame basics.
Abercrombie has been working to repair its reputation.
Here's the retailer's crazy journey.
What's next for the wildly polarizing brand?
Advertisement
Meredith Lepore and Michael Thrasher contributed to this story.