+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

The biggest video game conference in the US is about to take place ? here's what you need to know

Jun 9, 2016, 19:48 IST

Grand Theft Auto trailer / Rockstar

The Electronic Entertainment Expo (E3) is next week, and the conference is often a huge marketing event for video game companies.

Advertisement

Some of the companies have been beat by leaks ahead of the conference, with new games and consoles being detailed beforehand.

In year's past, video game companies have fared well following the conference.

Over the last three years, Activision, EA Games, Take-Two Interactive, and Gamestop have all outperformed the market by an average of 9% in the 45 days following the conference.

Gamestop, the video game retailer, has fared the best, increasing an average of 17% after E3, according to Michael J. Olsen, a senior research analyst from Piper Jaffray.

Advertisement

Past performance is no indicator of future results, as Olsen points out, and some companies are changing their game plan going into the conference.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article