The biggest question mark about Apple's new TV service is price - and it's going to be a huge factor if Apple hopes to compete with Netflix and Disney Plus

Apple; Stephanie Keith/Getty Images; Samantha Lee/Business Insider

• Apple's new premium TV streaming service, called Apple TV Plus, is launching later this year.
• The biggest aspect of Apple TV Plus we still don't know about, aside from its release date, is the price.
• Apple should consider the prices of rival services like Netflix, HBO, and Disney Plus if it hopes to draw the largest possible audience.
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Summer's almost over, which means Apple's new premium TV streaming service is almost here.

Announced at Apple's "It's Showtime!" event back in March, Apple TV Plus will be the home for Apple's original programming starting later this year. The company has attracted some of the biggest talents in Hollywood, including Steven Spielberg, Oprah Winfrey, and J.J. Abrams, to create and produce dramas, documentaries, and comedies for Apple TV Plus.

Read more: Apple is reportedly prepared to drop billions of dollars on its big push into TV, which is expected to launch in November

Apple has announced over 20 different original shows coming to Apple TV Plus, but there are still two main details we don't know yet: its launch date, and its price. Apple has only said it will be an "ad-free subscription service" that will be available in 100+ countries, on every screen you have (including even Roku, Amazon Fire TV, and smart TVs) "this fall."

But the real sticking point of this service, and its biggest indicator of early success, will be its price. Here's why that matters.