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- Shopping for lingerie can feel overwhelming and uncomfortable if you don't know where to look.
- Our favorite place to shop for lingerie is Journelle because the shop has everything from comfy basics to sultry matching sets.
Every woman knows all great outfits start with the right undergarments, but shopping for lingerie can often be a struggle. With so many colors, silhouettes, fabrics, sizes, and styles to choose from, hitting the lingerie department can feel downright daunting if you don't know what you're looking for.
The trickiest part of lingerie shopping is often finding underpinnings that not only fit properly but also will make you feel good. Because the true sign of a great piece of lingerie is one that not only looks great but will also give you an extra boost of confidence when you put it on.
To help you find the most stylish, comfortable, and flattering offerings on the market, we've rounded up our favorite brands that sell every type of lingerie. Whether you're looking for sexy underpinnings, everyday bras, or options that come in hard to find sizes, these lingerie companies allow you to shop for intimates with confidence.
Here are the best places to shop for lingerie:
- Best lingerie overall: Journelle
- Best luxe lingerie: Cosabella
- Best basic lingerie: Aerie
- Best affordable lingerie sets: Adore Me
- Best lingerie in hard to find sizes: ThirdLove
Read on in the slides below to check out our top picks.
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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.