EA/Respawn Entertainment
- In a surprise move, a huge new game from EA was announced and launched on the same day.
- Since "Apex Legends" launched on February 4, more than 25 million people have played it. It's a surprise hit!
- There are lots of explanations for the sudden popularity of "Apex," but one reason stands out above the rest: It's an excellent game.
Like movies and TV, video games are often announced long before actually launching. Months of trailers and hype and marketing build towards the eventual crescendo that is launch day.
"Apex Legends" skipped all that.
Instead, the new, free Battle Royale shooter was suddenly launched on February 4 for Xbox One, PlayStation 4, and PC. It costs no money to download and play. Most important of all: It's very, very good.
Here's why:
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