The Bentley Bentayga sets the stage for a new kind of hyper-luxury SUV

After much teasing, Bentley's Bentayga SUV is finally here. The British luxury automaker debuted the vehicle at the 2015 Frankfurt Motor Show.

The Bentayga will join the Continental GT, Flying Spur, and the flagship Mulsanne in its lineup. With luxury SUVs now a must-have for high-end automakers, companies such as Rolls-Royce and Lamborghini have announced plans to jump into the market.

The Bentayga is the first of the three ultra-luxury SUVs to arrive over the next year or so. Bentley chairman Wolfgang Dürheimer told Business Insider earlier this year that the company will build 3,600 Bentaygas in its first year - and that the company has more orders from the US alone.

There will be more of this genre of hyper-luxury ride to come, as during the 2015-16 car show season, the world's car makers show us what they've got.