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Rosé is the tipple of choice at Cannes.
This weekend, Adland descends on the south of France for the annual
Cannes Lions International Festival of Creativity, a week-long event that brings together the industry's movers and shakers and hands out awards for creative excellence.
The usual advertising celebrities, like WPP CEO Sir Martin Sorrell and Publicis boss Maurice Lévy, will be joined on the main stages by real celebrities: Kim Kardashian, Pharrell, and even Marilyn Manson.
We asked a number of seasoned Cannes veterans to give their tips about what goes on away from the main stages, the sponsored parties, and the famous Carlton Hotel - where all the big players stay.
They told us where the big deals really get done, where those who party hard hide away from their bosses, and where to get the best views of the French Riviera.