It's also a surprisingly versatile tool for people willing to get a little creative with it.
Just as the simple framework of a haiku allows for wonderful poetry to come from a simple three-line stanza, the limit of only having a photo, a single line of text, and a few simple colors to work with has led to some users making some pretty interesting uses for the app.
If you're looking for a quick laugh, you're in the right place: We've rounded up the funniest Snapchats that people have posted to the web.