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But that's not the case.
For as many premium flagship phones you'll see dominating the market, there are just as many affordable devices that pack a beautiful display, great camera, and solid battery life into a package that's a fraction of the price. You'll find some excellent phones around the $400 mark, and some great options for much less than that.
To help you find the best of the bunch - especially during the holiday season - we've broken down the more affordable end of the smartphone market. Some of these phones are brand new; others are old favorites that stand the test of time.
Here are the nine best affordable smartphones you can buy right now:
Jeff Dunn contributed to an earlier version of this post.