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Influencer marketing is projected to be worth between $5 billion and $10 billion by 2020.Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app and how much they charge per sponsored post. Hopper HQ compiled the list using public and private data and contacted every account listed - through a manager, agent, or directly - and requested their fee for sponsored posts. The Kardashian-Jenner family reigns - four of the sisters made the top 10. Kylie Jenner took the No. 1 spot with a fee of $1 million per post. Influencer marketing is projected to be worth between $5 and $10 billion by 2020 . To determine how much to charge per-post, you need to take into account followers, engagement, status, and audience.
Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app - and how much they charge per sponsored post.
Luckily, the world's biggest celebrities don't have to put in much work building an audience - they can charge six-figure sums from the get-go. Still people who built loyal followings from the ground up - social media influencers - have become celebrities in their own right, commanding anywhere from $1,500 to $33,000 per post.
Hopper HQ categorized influencers in eight core verticals: Celebrity, lifestyle, fitness, sports, beauty, fashion, food, and travel. Hopper HQ compiled the list using public and private data and contacted every account listed - through a manager, agent, or directly - and requested their fee for sponsored posts.
The list was sorted by price for the top-ten influencers in each of the core categories. Travel accounts that exchange posts for free travel instead of a financial return did not make the list.
The 75 influencers below all have one million followers or more and charge $1,300 and up for a sponsored post. Since Hopper HQ released the list, many influencers gained more followers. The follower count on Business Insider's list is as of September 2018.
75. David Chang
Instagram handle: @davidchang
Niche: Food
Followers: 1 million
Cost per-post: $1,300
74. Kevin Curry
Instagram handle: @fitmencook
Niche: Food
Followers: 1.2 million
Cost per-post: $1,500
73. Ella Mills
Instagram handle: @deliciouslyella
Niche: Food
Followers: 1.4 million
Cost per-post: $1,600
72. Cezar Gonzalez
Instagram handle: @co_cinero
Niche: Food
Followers: 1.9 million
Cost per-post: $2,450
71. Martha Stewart
Instagram handle: @marthastweart
Niche: Food
Followers: 1.9 million
Cost per-post: $2,500
70. Joe Wicks
Instagram handle: @thebodycoach
Niche: Food
Followers: 2.3 million
Cost per-post: $2,650
69. Tara Milk Tea
Instagram handle: @taramilktea
Niche: Travel
Followers: 1.1 million
Cost per-post: $3,000
68. Yolanda Gampp
Instagram handle: @yolanda_gampp
Niche: Food
Followers: 2.7 million
Cost per-post: $3,500
67. Hannes Becker
Instagram handle: @hannes_becker
Niche: Travel
Followers: 1.3 million
Cost per-post: $3,600
66. Louis Cole
Instagram handle: @funforlouis
Niche: Travel
Followers: 1.4 million
Cost per-post: $4,000
65. Amanda Steele
Instagram handle: @amandasteele
Niche: Beauty
Followers: 2.5 million
Cost per-post: $4,200
64. Shayla Mitchell
Instagram handle: @makeupshayla
Niche: Beauty
Followers: 2.7 million
Cost per-post: $4,400
63. Alexa Chung
Instagram handle: @alexachung
Niche: Fashion
Followers: 3.1 million
Cost per-post: $4,500
62. Rosanna Pansino
Instagram handle: @rosannapansino
Niche: Food
Followers: 3.8 million
Cost per-post: $4,500
61. Leonie Hanne
Instagram handle: @LeonieHane
Niche: Travel
Followers: 1.8 million
Cost per-post: $5,000
60. Gordon Ramsey
Instagram handle: @gordongram
Niche: Food
Followers: 4.8 million
Cost per-post: $5,500
59. Alex Strohl
Instagram handle: @alexstrohl
Niche: Travel
Followers: 2 million
Cost per-post: $5,750
58. Lauren Bullen
Instagram handle: @gypsea_lust
Niche: Travel
Followers: 2.1 million
Cost per-post: $6,000
57. Aimee Song
Instagram handle: @songofstyle
Niche: Fashion
Followers: 4.9 million
Cost per-post: $7,000
56. Manny Gutierrez
Instagram handle: @mannymua733
Niche: Beauty
Followers: 4.9 million
Cost per-post: $7,900
55. Jamie Oliver
Instagram handle: @jamieoliver
Niche: Food
Followers: 6.6 million
Cost per-post: $8,000
54. Ulisses Jr
Instagram handle: @ulissesworld
Niche: Fitness
Followers: 5.4 million
Cost per-post: $8,200
53. Jack Morris
Instagram handle: @doyoutravel
Niche: Travel
Followers: 2.8 million
Cost per-post: $8,250
52. Frederico Lucia
Instagram handle: @fedez
Niche: Fashion
Followers: 6.8 million
Cost per-post: $8,500
51. Chris Burkard
Instagram handle: @chrisburkard
Niche: Travel
Followers: 3.1 million
Cost per-post: $8,800
50. Amra Olevic
Instagram handle: @amrezy
Niche: Beauty
Followers: 5.6 million
Cost per-post: $9,000
49. Mariano Di Vaio
Instagram handle: @marianodivaio
Niche: Fashion
Followers: 6.2 million
Cost per-post: $9,000
48. Paul Nicklen
Instagram handle: @paulnicklen
Niche: Travel
Followers: 4.5 million
Cost per-post: $9,250
47. Lazar Angelov
Instagram handle: @lazar_angelov_official
Niche: Fitness
Followers: 5.9 million
Cost per-post: $9,500
46. James Charles
Instagram handle: @jamescharles
Niche: Beauty
Followers: 8.2 million
Cost per-post: $9,750
45. Gracyanne Barbosa
Instagram handle: @graficial
Niche: Fitness
Followers: 6.8 million
Cost per-post: $10,000
44. Anna Nystrom
Instagram handle: @annanystrom
Niche: Fitness
Followers: 6.9 million
Cost per-post: $10,250
43. Jeffree Star
Instagram handle: @jeffreestar
Niche: Beauty
Followers: 8.4 million
Cost per-post: $10,500
42. Camila Coelho
Instagram handle: @camilacoelho
Niche: Fashion
Followers: 7.4 million
Cost per-post: $10,750
41. Rosie Huntington-Whiteley
Instagram handle: @rosiehw
Niche: Fashion
Followers: 8.4 million
Cost per-post: $11,500
40. Naomi Giannopoulos
Instagram handle: @vegas_nay
Niche: Beauty
Followers: 7.4 million
Cost per-post: $12,000
39. Kayla Itsines
Instagram handle: @kayla_itsines
Niche: Fitness, influencer
Followers: 10.2 million
Cost per-post: $15,000
38. Nikkie De Jager
Instagram handle: @nikkietutorials
Niche: Beauty
Followers: 11 million
Cost per-post: $15,750
37. Zoe Sugg
Instagram handle: @zoella
Niche: Beauty, influencer
Followers: 1.2 million
Cost per-post: $16,000
36. Jake Paul
Instagram handle: @jakepaul
Niche: Influencer
Followers: 11.6 million
Cost per-post: $16,500
35. Anllela Sagra
Instagram handle: @anllela_sagra
Niche: Fitness
Followers: 11 million
Cost per-post: $16,600
34. Gianluca Vacchi
Instagram handle: @gianlucavacchi
Niche: Fashion
Followers: 11.6 million
Cost per-post: $16,750
33. Logan Paul
Instagram handle: @loganpaul
Niche: Influencer
Followers: 16.6 million
Cost per-post: $17,000
32. Felix Kjellberg
Instagram handle: @pewdiepie
Niche: Influencer
Followers: 14.2 million
Cost per-post: $17,150
31. Ana Cheri
Instagram handle: @anacheri
Niche: Fitness
Followers: 11.3 million
Cost per-post: $18,000
30. Jen Selter
Instagram handle: @jenselter
Niche: Fitness
Followers: 12.4 million
Cost per-post: $19,250
29. Chiara Ferragni
Instagram handle: @chiaraferragni
Niche: Fashion
Followers: 15.1 million
Cost per-post: $19,500
28. Michelle Lewin
Instagram handle: @michelle_lewin
Niche: Fitness
Followers: 13.2 million
Cost per-post: $22,500
27. Garret & Jessica Gee
Instagram handle: @thebucketlistfamily
Niche: Travel
Followers: 1.4 million
Cost per-post: $23,000
26. Cameron Dallas
Instagram handle: @camerondallas
Niche: Influencer
Followers: 21.3 million
Cost per-post: $25,000
25. Emily Ratajkowski
Instagram handle: @emrata
Niche: Fashion
Followers: 19.6 million
Cost per-post: $26,500
24. Bella Hadid
Instagram handle: @bellahadid
Niche: Fashion
Followers: 20 million
Cost per-post: $27,000
23. Sommer Ray
Instagram handle: @sommerray
Niche: Fitness, influencer
Followers: 19.1 million
Cost per-post: $29,000
22. Zach King
Instagram handle: @zachking
Niche: Influencer
Followers: 21.2 million
Cost per-post: $30,000
21. Eleonora Pons
Instagram handle: @lelepons
Niche: Influencer
Followers: 28.6 million
Cost per-post: $32,500
20. Huda Kattan
Instagram handle: @hudabeauty
Niche: Beauty, influencer
Followers: 27.4 million
Cost per-post: $33,000
19. Floyd Mayweather
Instagram handle: @floydmayweather
Niche: Sports
Followers: 21.2 million
Cost per-post: $107,000
18. Stephen Curry
Instagram handle: @stephencurry30
Niche: Sports
Followers: 22 million
Cost per-post: $110,000
17. Virat Kohli
Instagram handle: @virat.kohli
Niche: Sports
Followers: 24.1 million
Cost per-post: $120,000
16. Conor McGregor
Instagram handle: @thenotoriousmma
Niche: Sports
Followers: 26.1 million
Cost per-post: $125,000
15. Luis Suarez
Instagram handle: @luissuarez9
Niche: Sports
Followers: 29.8 million
Cost per-post: $150,000
14. Zlatan Ibrahimovic
Instagram handle: @iamzlatanibrahimovic
Niche: Sports
Followers: 35.1 million
Cost per-post: $175,000
13. Gareth Bale
Instagram handle: @garethbale11
Niche: Sports
Followers: 36.3 million
Cost per-post: $185,000
12. David Beckham
Instagram handle: @davidbeckham
Niche: Sports
Followers: 51 million
Cost per-post: $300,000
11. Khloe Kardashian
Instagram handle: @khloekardashian
Niche: Celebrity
Followers: 79.6 million
Cost per-post: $480,000
10. Kendall Jenner
Instagram handle: @kendalljenner
Niche: Celebrity
Followers: 95.6 million
Cost per-post: $500,000
9. Lionel Messi
Instagram handle: @leomessi
Niche: Sports
Followers: 98.4 million
Cost per-post: $500,000
8. Neymar da Silva Santos Junior
Instagram handle: @neymarjr
Niche: Celebrity, sports
Followers: 102 million
Cost per-post: $600,000
7. Justin Bieber
Instagram handle: @justinbieber
Niche: Celebrity
Followers: 102 million
Cost per-post: $630,000
6. Dwayne Johnson
Instagram handle: @therock
Niche: Celebrity
Followers: 116 million
Cost per-post: $650,000
5. Beyonce Knowles
Instagram handle: @beyonce
Niche: Celebrity
Followers: 118 million
Cost per-post: $700,000
4. Kim Kardashian West
Instagram handle: @kimkardashian
Niche: Celebrity
Followers: 118 million
Cost per-post: $720,000
3. Cristiano Ronaldo
Instagram handle: @cristiano
Niche: Celebrity, sports
Followers: 142 million
Cost per-post: $750,000
2. Selena Gomez
Instagram handle: @selenagomez
Niche: Celebrity
Followers: 143 million
Cost per-post: $800,000
1. Kylie Jenner
Instagram handle: @kyliejenner
Niche: Celebrity
Followers: 115 million
Cost per-post: $1 million