The 50 most innovative CMOs in the world 2017 - The Breakouts

Business Insider has published its ranking of the most innovative CMOs of 2017.

Here we focus on The Breakouts.

These are the marketing leaders who are helping newer brands make their mark in categories dominated by traditional incumbents. In many cases, the companies are causing big, old-school brands to follow their lead.

Scroll down to see which CMOs made the cut.