The 5 most talked-about moments from the Emmys
The technology and marketing platform Amobee took a close look at Twitter activity during the awards show and identified the minutes where conversation peaked.
What's clear from the data is that viewers reacted most to the real and unplanned moments of the show - whether they tugged on the heart strings or generated huge laughs.
From the historic win for "Game of Thrones" to Sarah Paulson's apology to Marcia Clarke, here are the Emmys' most buzzy moments: