The 5 most-liked holiday ads of 2016

While it may feel like the commercial breaks have been dominated with festive ads leading up to Thanksgiving, there have actually been fewer holiday-themed ads from retailers this year than last.

Data from research firm Ace Metrix found there were just 47 holiday retail ads airing on US TV by the Monday before Thanksgiving, compared to 111 by the same point in 2015.

There may be fewer ads on air, but retailers that have opted for holiday spots have been producing creative that is going down well with consumers. Of the 85 holiday-themed ads Ace Metrix tested, scroll down to see the most-liked.

Methodology:

Each ad was scored by a panel of at least 500 consumers, demographically balanced according to the US census. The results were presented on a scale from 1-950, based on on metrics including likeability, desire, information, change, and attention.