Michael Short/Getty Images
Celebrities including Oprah Winfrey, Steven Spielberg, and J.J. Abrams helped Apple unveil its new streaming TV service.
- Apple finally unveiled its long-rumored streaming TV service on Monday.
- The service is actually two services, named Apple TV Plus and Apple TV Channels.
- Apple didn't announce pricing for the services.
Apple's long-rumored, Netflix-like video streaming service was finally unveiled on Monday: it's called Apple TV Plus, and a cavalcade of top-level Hollywood talent is producing content for the new service.
Celebrities including Oprah Winfrey, Steven Spielberg, and J.J. Abrams were on hand alongside Apple CEO Tim Cook at Apple's Cupertino, California, headquarters to announce new projects for the platform.
But that's not all! Apple also announced a new service named Apple TV Channels, which offers a la carte access to a handful of different TV channels - both Channels and Plus are part of a major update coming to the Apple TV app. If it sounds like a lot, that's because it is.
Here's everything we know about Apple's new TV streaming service: