The 5 best ads of Super Bowl 50

The fight between brands to stand out at the Super Bowl is incredibly fierce.

With the price of a 30-second slot during the big game costing as much $5 million this year, it is important that companies get it right.

Some brands do this through crafting a thought-provoking message, and others just get downright creative and weird.

Here are five of the best from 2016: