The 32 ads which tell the story of how Apple became the most valuable brand in the world

Apple released a quickfire ad at its Keynote on Monday celebrating the past 40 years in 40 seconds, with lots of references to the advertising that has helped position the company and its innovations at the top of the tech sector.

With help from EveryAppleAd's comprehensive library, we chose the most important Apple commercial from each year since the company's watershed advertising moment at the Super Bowl in 1984.

From the celebrity-packed "Here's to the Crazy Ones," to the beginning of Apple's memorable demonstration-style ads, here are its best commercial hits.