+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

The 29-year-old founder of 'Hater,' one of the hottest new dating apps, says he's gotten death threats after a big marketing stunt in New York City

Mar 3, 2017, 02:10 IST

Hater

Advertisement

Brendan Alper's mom isn't very happy with him right now.

The 29-year-old founder of Hater, a dating app that connects people based on mutual dislikes, recently took something of a risk: His company created an image of Russian President Vladimir Putin caressing a pregnant Donald Trump and projected it on buildings throughout New York City.

The advertisement got some laughs, but it also inspired internet backlash. Alper has a handful of death threats sitting in his Facebook inbox, and has decided against heading to an upcoming tech conference in Moscow, Russia.

Hater

"We got invited a little while ago, right when this started to blow up," Alper told Business Insider. "We were really excited about it - this was before we got any press - and it was a big deal. But I don't think we're going to go now, because we're just a little nervous, which is crazy that I have to make decisions like that. My mom wasn't happy about this whole thing, I'll tell you that."

Advertisement

But Alper mostly laughs off the internet backlash and the concerns that Russia might be displeased with his company's handiwork.

After all, stirring the pot and sparking conversation is the whole point of Hater.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article