REUTERS/Arnd Wiegmann
For those who can make it through the mountains to get to the show, here are 27 cars you can't miss.
They include the outrageously powerful Koenigsegg One:1, the new Lamborghini Huracán, BMW's first front-wheel drive car, and the hybrid beast Porsche built to earn some glory at this year's 24 Hours of Le Mans.
The show is open to the public until March 16.