Since then it has grown immensely, and people from all over the world are using the site to show what they've been up to. But it's also a way for people to show off their creativity.
In addition to family and friends, and even celebrities who are active on the site, such as Beyonce, and well-known Instagram accounts, like Humans of New York, there are a ton of other people who are using Instagram to flex some creative muscle, whether it's climbing the highest heights, or simply giving their feeds a dose of cuteness.