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In 2013, the Texas Longhorns athletic department generated $165.7 million in revenue according to data collected by the USA Today. Texas is one of only 13 schools with at least $100 million in athletics revenue.
Of revenue generated by Texas, a whopping $58.8 million comes from the rights and licensing. That number has skyrocketed in recent years thanks in part to the introduction of the Longhorn Network. That partnership with ESPN is worth $300 million over 20 years for the school.
The other big sources of revenue for the school are ticket sales ($60.9 million) and contributions to the department ($37.4 million). The latter was down from 2012 ($40.7 million).
As a result, the growth of the school's revenue has slowed in recent years. While revenue is up 84.8% since 2005 ($89.7 million) it is up only 1.5% from 2012 ($163.3 million).