The 14 coolest fashion startups in London

London's growing startup scene is well-known for having lots of finance startups thanks to its close links to the banking world, but that's not the only kind of startup that thrives here.

The capital also hosts plenty of startups that are catering to the fashion crowd, such as services that offer online personal stylists or allow you to virtually try on clothes.

We ranked some of London's fashion startups, taking into account total amount raised, headcount, and originality.