The 10 Worst Corporate Logo Changes Of 2013

When a company decides to completely rebrand itself, it often comes from a place of hope or desperation.

A failing company might scramble to dispel negative feelings associated with its current look. Or a company that thinks it could be doing better in its market might try to refresh itself for a wider consumer base.

And of course, sometimes executives make horrible decisions for seemingly no reason.

Bad logo changes can alienate the brand's loyal consumers and confuse potential ones.

In 2013, there were plenty of these bad rebranding decisions to choose from.