The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.

1. Twitter cofounder Evan Williams has laid off one-third of staff at his publishing platform Medium and closed two offices. The downsizing comes as the company looks to change its business model after it felt that it was "falling short" of its original goals.

2. Apple has taken down New York Times apps in China after a government request. China was the app's second largest market after the US.

3. Hulu's live cable TV competitor will cost "under $40 per month" - here's everything we know. The service will work much like a regular cable or satellite TV package, except that it will be delivered over the internet to your smart TV, phone, tablet, and so on.

4. Japan is addressing its "death by overwork" problem with long weekends once a month. Under the Premium Friday plan, employees can leave work at 3 p.m. on the last Friday of each month.

5. Amazon is launching its own athleisure brand. The retail giant is hiring for brand managers to help launch a line of activewear.

6. The fascinating life of Google founder and Alphabet CEO Larry Page. The quirky computer scientist cofounded Google and now runs its parent company, Alphabet.

7. Serial entrepreneur Gary Vaynerchuk is buying PureWow, a women's media company that generated about $20 million in 2016. PureWow will become the cornerstone of a new portfolio of media companies that will pair with Vaynerchuk's digital marketing agency.

8. The former CEO of Adblock Gabriel Cubbage has left the company to run tours of the Kingdom of Bhutan. Cubbage got the inspiration for his new company after experiencing a 12-day guided tour of the Kingdom of Bhutan, according to an email sent to his contacts, seen by Business Insider.

9. Speculation is mounting that Mark Zuckerberg wants to serve in government. He plans to tour US states, and recent court filings said he is interested in public office.

10. These are the most emotionally impactful video ads of 2016, The Drum reports. They come from Nike, Hershey's, Cheetos and Johnsonville.