The 10 things in advertising you need to know today

1. Marissa Mayer answered Yahoo investors unhappy about the company's growth on Thursday by saying that the space is "very competitive." She explained that much of Yahoo's revenue comes from digital advertising and that traditional earners, like banner ads, have been in steady decline.

2. Viacom's ad sales chief Jeff Lucas has left to lead Snapchat's sales organization. Lucas, who was previously an advisor to Snapchat, is moving into the role of vice president and head of global sales.

3. A Brazilian court has frozen more than $6 million in Facebook funds because the company's messaging service WhatApp refused to hand over messages in a drug case. Brazil's police department say that the data is crucial for proving links between criminals in Brazil, Paraguay, Bolivia, and Spain.

4. Chipotle's chief marketing officer Mark Crumpacker has been indicted in relation to a New York drug-trafficking ring. He was one of 18 "repeat customers" charged on Thursday for buying cocaine from a drug-delivery service.

5. Chipotle has unveiled a new menu item to battle plummeting sales after the E. coli crisis. The chain's new recipe is choriza: a sausage made of a combination of chicken and pork.

6. The trailer for director Terrence Malick's new film, "Voyage of Time," was released on Thursday. The visually stunning documentary is about the birth of the world and universe.

7. Mondelez's offer to take over Hershey's for $23 billion includes adopting Hershey's name. Hershey rejected the initial offer on Thursday, but the name suggestion could both act as a concession to Hershey and also free the snack company from the negative associations with the "Mondelez" brand, according to The Wall Street Journal.

8. Gawker has begun including comments in its Facebook Instant Articles to encourage reader engagement. The media company embeds the top ten comments from each article to offer a "fuller experience," reports Digiday.

9. Newsweek is expected to make cuts, after many International Business Times journalists were axed on Thursday. The sibling companies have now been split "into a separate operational entity," according to AdAge.

10. The rejected ads for agencies working for Britain Stronger in Europe have been revealed. Saatchi & Saatchi and M&C Saatchi both worked on pro-EU posters warning of the risks of Brexit, reports The Guardian.