The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.

1. A YouTube video that claims Facebook is "stealing billions of views" is going viral. The video, from German YouTube channel Kurzgesagt, accuses Facebook of not doing enough to tackle copyright infringement on its platform.

2. Xbox is making eight people stand on a billboard for 24 hours whilst it throws intense wind and snow at them. The marketing stunt, which will be live-streamed today, is in aid of promoting the new "Tomb Raider" game, which is set in Siberia.

3. Facebook has launched its long-rumored news app. It's called Notify and it lets you subscribe to push alerts from the likes of Vogue, Washington Post, CNN, and Comedy Central.

4. This ad for a small pet treats brand may have just won Christmas. The commercial for Mars brand Temptations captures all the pain owners put their cats through at Christmas, such as dressing them up in Santa outfits and making them play in the snow.

5. Cable companies are so scared of Netflix they've actually started showing fewer ads. Companies including Time Warner, Fox, and Viacom are chopping ad time.

6. Jack Ma has explained why Alibaba is nothing like Amazon. He believes every company can be an Amazon and buy and sell products, while Alibaba is more of an enabler for other businesses.

7. Marketing Week enlisted WPP chief Sir Martin Sorrell to interview Lord Alan Sugar, who is the star of UK TV show "The Apprentice," the founder of former computer giant Amstrad, and chairman of advertising signage company Amscreen. Sugar admits he doesn't know how the Twitter and Facebook business models work and he reveals he's a fan of Netflix original series "Narcos."

8. Here are some of the most important Facebook execs you've probably never heard of. From VP of advertising technology Brian Boland to co-director of product design Margaret Gould Stewart.

9. Facebook is looking to change the advertising plan for Instant Articles. The Wall Street Journal reports that restrictions meant publishers were struggling to generate meaningful ad revenue from the direct-to-Facebook publishing initiative.

10. Coca-Cola's North America president for sparkling brands and strategic marketing Wendy Clark is leaving the soft drinks company to become chief executive at ad agency DDB Worldwide's North America unit, Adweek reports. She takes over from Mark O'Brien, who is becoming executive vice president at DDB's parent company Omnicom Group.