The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.

1. Mark Zuckerberg spoke at Mobile World Congress on Monday. He put on the charm offensive in a bid to sign up more wireless carriers to his Internet.org initiative, which aims to bring the internet to parts of the world that are not yet connected.

2. But Zuckerberg's MWC appearance was a bit of a flop among the audience. A bunch of people fell asleep.

3. Elsewhere at Mobile World Congress, BlackBerry launched a new full touchscreen device. It's called the Leap and is aimed at people on the first rungs of the career ladder.

4. Twitter has told us about the big plans for its data business. A partnership with IBM and striking syndication deals means Twitter's data division is going to be a huge money spinner this year.

5. YouTube risks losing its dominance. Sources tell us YouTube execs are "complacent" about the oncoming threat from platforms like Facebook.

6. Ford spoke to us about why it has built a smart bicycle. It's all about data collection and creating a culture of innovation beyond the realms of the automobile within the business.

7. Here's why Microsoft still believes in Windows Phone, even though things have been pretty bad for years. In Microsoft's view, people care less and less about what device they're using. Instead, they just want to email, share a document, use Facebook, whatever. And the company that can make those experiences seamless from device to device will win.

8. Hungry-Man's supersized frozen meals are defying every industry trend. It is threatening all sorts of big food brands, from McDonald's to Kellogg.

9. Is a former Amazon employee using inside knowledge to game sales of dubious fat burner products on the site? This lengthy Imgur post claims supplement marketers Ubervita and Eden Pond Labs are offering free products in exchange for positive reviews.

10. Tim Cook revealed more details about what you might be able to do with the Apple Watch. He revealed details about previously unheard of Apple Watch apps to Apple Store staff in Berlin, 9to5Mac reports.