The 10 most valuable brands in the world

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• Brand Finance, a brand consultancy firm, released their ranking of the most valuable brands in the world in 2018.
• The firm looks at marketing investment, stakeholder investment, and business performance to help it measure how much each brand contributes to the company.
• Amazon took the top spot this year.
• Tech companies in general dominated the list, with Apple, Google, and Facebook all ranking in the top 10.

Amazon has officially replaced Google as the most valuable brand in the world, according to Brand Finance, a brand consultancy firm.

Their 500-strong ranking shows how overwhelmingly digital of an age we live in, with technology accounting for the same amount of value as telecoms, retail, and automobiles combined. In fact, a majority of the top 10 most valuable companies are part of the tech sector.

Here are top 10 most valuable brands, according to the firm's rankings:

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