The 10 most-purchased brands in the world

Every year, research company Kantar Worldpanel launches its annual Brand Footprint study, revealing the most-chosen and fastest-growing consumer packaged goods (CPG) brands in the world.

The study analyzes 11,000 brands in 35 countries and ranks them based on Consumer Reach Points: A metric based on how many households around the world are buying a brand, and how often.

Kantar Worldpanel also provides data on the most-bought brand in each of the countries it looks at. Some you may never have come across before.