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The 10 hottest fashion brands in the world right now
The 10 hottest fashion brands in the world right now
Tom MurrayJul 21, 2018, 14:36 IST
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Cameron Dallas walks the runway at the Dolce & Gabbana show during Milan Men's Fashion Week Spring/Summer 2019 on June 16, 2018 in Milan, Italy.Andreas Rentz / Getty Images
The battle of the brands wages on.
Every quarter, fashion search platform Lyst analyses the behaviour of more than five million online shoppers to determine the hottest brands and products.
The Q2 (April-June) results are in and it's good news for Nike and Versace, who broke the top 10 after climbing 20 or more places.
Lyst takes into account data from its own search engine and Google as well as engagement statistics, conversion rates and sales worldwide to form its quarterly Index.
Up one place since Q1. Lyst says Prada's reinvention of its signature nylon accessories helped push it back into the top 10 this quarter.
9. Nike.
Up a grand 11 places since Q1. The only sportswear brand in the ranking, Nike shares are at an all-time high after the brand saw a major sales rebound in North America.
"They are becoming a halo brand," Jessica Ramirez, retail analyst at Jane Hali & Associates, told Reuters in June.
8. Fendi.
Rising nine places since Q1, Fendi cashed in on the logomania craze by reinventing its FF "Zucca" monogram.
7. Versace.
Versace is the Index's biggest riser — climbing 21 places since Q1. Lyst says the brand has hit crime show "The Assassination of Gianni Versace: American Crime Story" to thank for its surge, as well as a string of Met Gala looks that stole the red carpet.
GQ slammed the idea of using drones as models at the time, writing: "Seriously, tech bros. Stay in your lane, we'll stay in ours."
4. Givenchy.
Up two places since Q1. Givenchy artistic director Claire Waight Keller scored the biggest commission of 2018 when she dressed Meghan Markle for the royal wedding, which was watched by 29 million people.
3. Balenciaga.
Down one place since Q1. Balenciaga's ultimate "ugly" shoe has become ubiquitous at fashion events worldwide.
Up two places since Q1. A series of high-profile collaborations including Converse Chuck Taylor and Nike Air Vapormax have led to a spike in interest in Off-White, according to Lyst.
1. Gucci.
Taking the top spot this quarter is Gucci, up from second place in Q1.
Gucci's parent company Kering SA reported a 48.7% jump in same-store sales during the first quarter of 2018.
