<p><div class="image-container float_right" style="width:399px"><div class="image"><img src="http://static4.businessinsider.com/image/5141c61eeab8ea0b1c000012-904-677/tim-cook-8.png?maxX=399&amp;maxY=298" border="0" alt="Tim Cook" width="399" height="298" /></div><p class="source">AP</p></div><keyword id="191843" type="PERSON" weightage="60" keywordseo="Tim-Cook">Tim Cook</keyword>'s short run as <keyword id="6354427" type="CITY" weightage="60" keywordseo="Apple">Apple</keyword> CEO has been pretty great.</p>
<p>While the stock has fallen from its heights, it's still up overall since he took over the company.</p>
<p>However, he's not perfect. No one is.</p>
<p>Yesterday, <a href="http://www.businessinsider.com/the-10-smartest-things-tim-cook-has-done-since-becoming-apples-ceo-2013-3">we looked at the smartest things</a> he's done since taking over, we're going to look at the flip side here. We have gathered what we consider to be his biggest mistakes as CEO.</p>

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BusinessInsider

The 10 Biggest Mistakes Of Tim Cook's Tenure As Apple CEO

APTim Cook's short run as Apple CEO has been pretty great. While the stock has fallen from its heights, it's still up overall since he took over the company. However, he's not perfect. No one is. Yesterday, we looked at the smartest things he's done since taking over, we're going to look at the flip side here. We have gathered what we consider to be his biggest mistakes as CEO.

APTim Cook's short run as Apple CEO has been pretty great. While the stock has fallen from its heights, it's still up overall since he took over the company.

The 10 Biggest Mistakes Of Tim Cook's Tenure As Apple CEO

Jay Yarow

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