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The 10 Biggest Mistakes Of Tim Cook's Tenure As Apple CEO

Jay YarowMar 28, 2013, 06:30 IST

APTim Cook's short run as Apple CEO has been pretty great.

While the stock has fallen from its heights, it's still up overall since he took over the company.

However, he's not perfect. No one is.

Yesterday, we looked at the smartest things he's done since taking over, we're going to look at the flip side here. We have gathered what we consider to be his biggest mistakes as CEO.